About us

Starboard Hotels is an award winning owner and operator of franchised hotels under the world’s leading brands such as Holiday Inn Express (IHG), Days Inn, Best Western and since June 2015 also Accorhotels/ ibis Hotels.

Founded in 2006, Starboard Hotels quickly established a proven track record in comprehensive hotel management and optimising asset performance with the operating focus being on exceptional customer service and guest experience.

With its Investor In People and ISO 14001/ 9001 certification Starboard Hotels is a specialist in small and medium size UK based hotels ranging from limited service hotels over to full service properties.

Passionate about the hospitality industry and combining expert knowledge of the hotel sector and real estate development, Starboard Hotels boast a variety of skills and expertise with the primary objective of consistently delivering top results.

Starboard Hotels is an associated business of the Roselodge Group, which has over 25 years’ of experience in property management and development.

Our Services and Vision

At Starboard Hotels we put guest satisfaction and customer service at the heart of all operations and management initiatives. Being a small, professional, trusted and reliable management company we believe in longstanding relationships, personal service, continuous communication, transparency and delivering results to increase asset value.

Provided services:

  • Franchised hotel operation as owners or appointed management company in the UK
  • Development and construction of hotels with selected trusted partners
  • Undertaking complex change of use for planning applications
  • Turnaround of distressed hotel assets in corporation with financial institutions

Management Team


Managing Director

Paul is a founding director of StarboardHotels and has been Managing Director since 2006. Paul brings with him over three decades of experience in the property industry and has been a director of Roselodge and its associated companies for over 24 years. He has particular expertise in financial matters surrounding real estate investment and development. Paul is especially interested in all developments in the IT and digital sector.


Financial Director

Having joined Starboard Hotels in 2015, Jon leads the Head Office finance team. He appraises each site, identifies funding and manages budgets, whilst providing payroll and HR support to the hotels. Jon holds a wealth of knowledge in the hospitality industry covering a number of high profile financial roles, including six years of Director of Finance for the Belfry where he was responsible for a business worth £32m.  Jon has also constructed major investment appraisals and delivered large-scale hotel refurbishment programmes to time and on budget achieving significant increases in asset value.


Group Operations Director

Kerian has a long career in hospitality with over 25 years spent in senior management roles. Working with national chains and independent companies she brings a wealth of experience of sales and operational control. Joining Starboard in 2012 Kerian is responsible for the operational performance of the hotels. Kerian’s passion for training and development has seen the hotels credited with several awards for best in class for service and guest experience. Kerian also chairs the Lancashire Business in the Community scheme since 2013.


Development Director

During Adi’s 15 year career with Starboard and Roselodge Group he has been responsible for driving numerous pan-European initiatives and establishing the company’s central procurement function. He leads Starboard’s national hotels activity through his extensive knowledge and network across key target countries. Additionally, he is in charge of all strategic procurement activities.


Assistant Operations Manager

Frazer is a qualified chef and has a strong background in the hospitality industry with his experience stretching from operations to events management. Working with Starboard since 2009 he is responsible for the Groups Food and Beverage delivery whilst liaising with the GM’s on the day to day operational requirements of the individual hotels. Additionally Frazer is actively involved in the property improvement programmes across the portfolio. Outside of work Frazer is interested in Charity Challenges and Martial Arts.


Investment Manager

Vedrana’s has a strong background in investment and asset development. Prior to joining Starboard Hotels, Vedrana was Corporate Finance Manager at Pacific Investments and Managing Director of IPIN Global Capital Ltd. Vedrana worked at BridgePoint Ventures as Senior Vice President of Operations and Implementation. Vedrana graduated with a first class degree at the Sorbonne, Paris, followed by a Masters degree in London, where she got distinction. A French national who was born in the former Yugoslavia, Vedrana is fluent in five languages.


IT Manager

Mohammad has been in charge of the IT across the portfolio for the last 10 years. Mohammad specialises in optimising  the IT Infrastructure, centralising data and applications and managing the every day support function of the hotels. Mohammad recently introduced Meraki guest Wi-Fi technologies across the entire group, which has enhanced the guest Wi-Fi experience tremendously. The Holiday Inn Express Burnley was the first IHG property in Europe to embrace this technology.


Marketing Manager

With previous experience in luxury andbudget travel Ilka joined Starboard Hotels in May 2013. Ilka’s focus is on the strategic development of the assets marketing activities with her key strength being in digital marketing, PR and media relations, content management and developing suitable 360 marketing activities. Ilka is a keen traveller with hands on hospitality experience, a strategic approach and excellent communication skills.


Regional Revenue Manager

Paul has over 22 years’ in hospitality management and has worked with some of the most respected and well recognised brands in the industry such as Whitbread, David Lloyd Leisure , Premier Inn, Days Inn and privately owned Boutique hotels and 5* Hostels.
Paul has a wealth of knowledge culminated from roles in operations, multi-site sales and revenue management and is a proud father of two and a lifelong Liverpool FC supporter.


GM BEST WESTERN Carlton Hotel Blackpool

Ash has experience in working with international luxury as well as budget brands like Starwood Hotels, Wyndham, etc. His key achievements include being Number 1 Hotel in Excellent Performance in Front Office Procedure for Asia and Middle East for the Le Meridien group. His strength and focus on being on cost control and operation procedures, Ash was also involved in training hospitality  to overseas Students mainly from France, Spain and Italy in his recent position. Ash is a passionate music lover and keen traveller.


GM Holiday Inn Express Greenock

Colin has 9 years’ of experience in the hospitality industry in a number of operational positions, ranging from Kitchen porter to his current position as General Manager.
Colin’s focus is to ensure the hotel grows as a business and business relationships in the local area. His key strengths are people management, HR experience in policy, procedure, team development and market share strategies.
His passions are vintage cars and his motto is that if you “take care of things, things will take care of you”.


GM Holiday Inn Express Leeds Armouries

Thato has been in the hotel industry for over 13 years, she has worked in owned, managed & franchised operations. She’s passionate about people, her team and her guests and constantly strives to provide the best environment for both. She started her career as a Front Desk Clerk in the United States and went on to progress through the jobs of increasing responsibility to become a Senior Guest Service Manager in one of the IHG Properties in Bradford. She has recently been promoted to her first role of the General Manager at Holiday Inn Express Leeds Armouries. In her personal time, Thato loves dancing and spending time with her family.


GM Holiday Inn Express Burnley

Steve originally started his career in hospitality as a chef, working his ways towards achieving the position as a chef in a French/British style a la carte restaurant in Preston. Many years of hospitality followed with his experience rranging from qualified chef, to bars, restaurants and finally hotels.
Steve worked for Premier Inn, De Vere, Green King, and was self-employed as hospitality consultant working with The Ricoh Arena, Alan Higgs trust and independent pub and restaurant operators.
With his passion for good food and drink, Steve is a family man, proud father of 2 daughters and 2 sons, youngest being 14 months. He is a keen golfer when time allows it, a Preston North End fan whilst being a bit of a Manchester United closet fan.


GM Holiday Inn Express Tamworth

Richard has worked in hospitality for over 25 years. Having worked his way up from the bottom of the ladder through various positions to his current position of General Manager, Richard is a driven individual with key skill sets of revenue management, cost control and employee engagement.

Richard strives to think outside the box and empower staff to make decisions for the benefit of both guests and business.

Away from the hotel Richard follows Liverpool FC and Formula one.


GM Holiday Inn Express Ramsgate

Australian born David Otteson has been GM at the Holiday Inn Express Ramsgate since 2011. He regards being the Manager of a hospitality business as the perfect life. Having completed a four year hotel management course at Middelsex University in the 1980’s, David went on to study a Post graduate business diploma at Westminster University. David has worked at many of the finest hotels in the West end of London including The Hyatt Churchill, Portman Square, The Fleming’s Mayfair,  St James Court and Hilton International in Australia.

Since 2000 he held a succession of hotel General Manager roles and in each post he raised the profile and profitability of the respective business to new heights. In 2007 he was asked to open, set the standards and run the royal suite at Wembley stadium.


GM Days Inn Wetherby

Clair started her career within the hotel industry 25 years ago in Leeds. She began as an administrator for Thistle hotels subsidiary. She then progressed to work in the corporate office processing reservations from across the world. She joined Starboard hotels at Days Inn in 2013 as Senior Guest Services Manager and a year later she took the Sales Manager’s role. In January 2016, she became the General Manager of Days Inn Wetherby. She is passionate about travel and literature.



GM IBIS hotel Birmingham Bordersley

After becoming a head chef in Portugal and following his passion for food, Carlos’ ambition took him to the UK, where he started his life in Hospitality Management. For the past 18 years now, Carlos has been working within the Accor Group, managing a number of ibis Hotels. He has been part of the Health & Safety committee, Food & Beverage committee and also became an Auditor of ISO 9001 & 14001. Carlos successfully managed large capital expenditure refurbishment projects in bedrooms, conference rooms, public areas, bar and restaurants. He likes travelling around the world to meet new cultures and experience new cooking flavours.


GM ibis London Gatwick

Marnix is a seasoned professional with over 20 years’ in the hotel industry in his native Holland, Scotland, Japan and predominantly England.
In his early career, he spent 7 years with Intercontinental Hotels (including their Graduate Program) where his last position was Front Office Manager of the iconic American Hotel in Amsterdam. A further 10 years he worked in senior management positions with Accor in both their Novotel and Mercure brands and successfully completed the Management Development Program. His first General Managers role was at the historic Mercure Shakespeare Hotel in Stratford-upon-Avon.
Marnix is a keen sailor and enjoys traveling and the outdoors.


GM ibis Hotel Leicester City

Sarah has a long history within the hospitality industry. Her career began with a firm foundation working in the Forte hotels group in 3 star Forte Heritage establishments, where she started as Operations Manager, followed by General Manager with Old English Inns and Best Western. Sarah has been a long standing General Manager with Accor hotels and worked for the Accor Group for 12 years. Sarah is an excellent people manager with a stable and loyal hotel team, she is  performance orientated and motivated by achieving great results. Sarah loves to travel and is a keen animal lover and proud owner of three rescue cats.


GM ibis Hotel Sheffield

Diane has worked in hospitality for over 20 years. Originally, independent food and event operation lead in country house hotels until moving into recognised brands in the industry such as Jarvis Hotels, Holiday Inn Express & Ibis Hotels, where she was an internal network auditor for ISO 14001. Diana was part of various acquisitions to the Accor network and managed a multi site operation in the South Yorkshire region. Diane has a strong passion for finance with pending AAT Technician qualifications, travel, food and exercise.


GM ibis Hotel Plymouth

Margaret has been GM at the ibis Hotel Plymouth since 2001. She has extensive experience in the public, private and third sector. With her previous experience in the entertainment industry for over 10 years, where Margaret was GM at the Theatre Royal Plymouth and the Plymouth Pavilions. Margaret has been an ISO auditor with Accor and her strengths and passion being in HR, team building, development and mentoring. Margaret is very much interested in community support work and volunteers and sits on the board for a local Not- for- Profit Organisation (Colebrook SW) that supports vulnerable people in the community.


Starboard Hotels has a longstanding and trusted relationship with Intercontinental Hotel Group and Wyndham Hotel Group. With the recent acquisitions of the Best Western hotel and the ibis hotels to the brand portfolio, Starboard Hotels has a continuing aspiration to proactively look for expansion opportunities at small and midmarket hotel level in the UK.

Starboard Hotels offers comprehensive management services to property owners and banks, who require a professional, flexible and personal management service at a competitive price.

As well as operating Starboard ownedhotels, the team has a proven track record of working in partnership with third party owners and asset managers to improve the profitability of their properties through management contracts.