About us

Starboard Hotels is an award winning owner and operator of franchised hotels under the world’s leading brands such as Holiday Inn Express (IHG), Days Inn, Best Western, ibis Hotels as part of Accorhotels, Holiday Inn and an independent hotel in Cumbria – Windermere Manor.

Founded in 2006, Starboard Hotels quickly established a proven track record as comprehensive hotel operators with the operational focus being on exceptional customer service and guest experience whilst optimising asset performance.

With its Investor In People and ISO 14001/ 9001 certification Starboard Hotels is a specialist in small and medium size UK based hotels ranging from limited service hotels over to full service properties.

Passionate about the hospitality industry and combining expert knowledge of the hotel sector and real estate development, Starboard Hotels boast a variety of skills and expertise with the primary objective of consistently delivering top results.

Starboard Hotels is an associated business of the Roselodge Group, which has over 25 years’ of experience in property management and development.

Our Services and Vision

At Starboard Hotels we put guest satisfaction and customer service at the heart of all operations and management initiatives. Being a small, professional, trusted and reliable management company we believe in longstanding relationships, personal service, continuous communication, transparency and delivering results to increase asset value.

Provided services:

  • Franchised hotel operation as owners or operators in the UK
  • Development and construction of hotels with selected trusted partners
  • Undertaking complex change of use for planning applications
  • Turnaround of distressed hotel assets in corporation with financial institutions


Starboard Hotels has a longstanding and trusted relationship with Intercontinental Hotel Group and Wyndham Hotel Group. With the 2015 acquisitions of the ibis portfolio and the addition of the Best Western hotels to the portfolio, Starboard Hotels has a continuing aspiration to proactively look for expansion opportunities at small and midmarket hotel level in the UK.